“The loveliest theories are being overthrown by these damned experiments; it's no fun being a chemist anymore.”
Justus von Liebig
Evolving Strategies applies the most advanced social science methods to develop, test, and advance your communications strategy. We draw on science and creativity, technology and personal relationships, to achieve a client's objective. When just an opinion won’t do …
Evolving Strategies partnered with The Weekly Standard to explore the general-election impact of Rick Santorum’s and Mitt Romney’s most serious vulnerabilities; social issues for the former and the Bain “Vulture” Capital issue for the latter. Some analysts claim that Santorum’s positions on social issues such as abortion and contraception will be devastating to his support among women, making him unelectable. Others argue that Mitt Romney’s business credentials are a double-edged sword, leaving him open to attack for destroying jobs and companies while he got rich; the business experience will be attractive to some voters, but will devastate his support among blue-collar workers in crucial swing states. These are open questions, impossible to answer with standard surveys.