“Obervation is a passive science, experimentation is an active science.”

Claude Bernard

About Us

ES brings the best minds to bear on your communications strategy needs while keeping costs to a minimum. Our network of specialized professionals and academics delivers a range and depth of advanced skills that traditional communications firms can’t match.

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Adam B. Schaeffer

Adam Schaeffer is director of research and co-founder of Evolving Strategies. Adam has an extensive background in online survey development, message experiments, and the strategic analysis of message, policy, and audience interactions. He has developed the methodology and survey instruments for numerous online and telephone experiments as well as field experiments measuring the impact of an ongoing issue campaign and a strategic survey of policy elites.

Adam received his Ph.D. in American politics, with a focus in political behavior, media effects, and coalitional politics, from the University of Virginia. His dissertation assessed the potential for combinations of school choice policies and messages to expand and mobilize elite and mass support. He received his M.A. in Social Science from the University of Chicago, where his thesis integrated aspects of evolutionary theory and psychology with political theory and strategy.

He has extensive policy research experience, with a particular expertise in education and school choice issues, including detailed legislative development and analysis, as well as analysis of public opinion and political coalitions. He has commented on a range of political issues in print and broadcast media such as The Wall Street Journal and Fox News.

Sabrina L. Schaeffer

Sabrina L. Schaeffer is an advisor at Evolving Strategies. Prior to co-founding Evolving Strategies, Sabrina worked in numerous communications positions. She served as the speechwriter for Senator George Voinovich of Ohio, the Director of Media Relations and Public Affairs at the Republican Jewish Coalition in Washington, DC, where she frequently served as a spokeswoman for the organization, and a member of the communications team for Bob McEwen’s primary campaign in Ohio’s second district.

As a Director at the White House Writers Group, Sabrina worked extensively on designing and orchestrating projects for a range of intellectual, government, and corporate clients on issues including energy policy, transportation policy, and telecommunication deregulation. While working for the White House Writers Group, she also acted as a liaison at the U.S. Department of Labor, where she helped launch “The Skilled Trades Initiative.”

Sabrina began her career in Washington as an assistant to former United Nations Ambassador Jeane J. Kirkpatrick at the American Enterprise Institute.

She is a regular contributor to Politico’s Arena and to The Hill’s Pundits Blog. She has also commented on politics and political culture in publications such as The Weekly Standard, The Washington Times, National Review Online, Commentary, Policy Review, as well as on NBC, MSNBC, Fox News Channel, CNN, PBS, and radio stations across the country.

Sabrina earned her M.A. in American History and M.A. in Politics from the University of Virginia, where she focused on media effects and political behavior. Her thesis utilized data from a survey experiment to explore how different message frames regarding social security reform impacted public opinion.

ES-1

ES-1 (a pseudonym to protect his independence as an academic researcher) is senior statistician and methodologist at Evolving Strategies. He is a seasoned researcher, with experience in structural equation modeling, longitudinal data analysis (e.g., growth curve analysis, longitudinal mixture modeling, longitudinal measurement, and dynamic models), and experimental design and analysis. His research interests include multivariate methods for the analysis of change, multiple group and latent class models for understanding divergent developmental processes, and cognitive achievement and development.

He earned an M.A. and Ph.D. in Psychology at the University of Virginia and is currently an Assistant Professor in the Department of Psychology at a major U.S. research university.

His rigorous and wide-ranging experience in psychology and statistical analysis ensures your research questions will be investigated with the same care and quality of the best in academic research.

ES-9

ES-9 (a pseudonym to protect his independence as an academic researcher) is a statistician and project manager at Evolving Strategies with a personal interest in contemporary politics and research interests in forecasting, monetary policy, and asset pricing.

He has worked as a statistician at the Bureau of Economic Analysis on research projects including valuing implicitly-provided financial services, forecasting revisions in GDP, and modeling consumer choice and learning in the cell phone industry. As an undergraduate student, he worked as a research assistant on a project estimating effects of distance on trade.

He is a Ph.D. candidate in the economics department at a major U.S. research university, and holds a master’s in statistics from Georgetown University and a bachelor’s in economics and politics from Washington and Lee University.

ES-3

ES-3 (a pseudonym to protect her independence as an academic researcher) is a statistician and project manager for Evolving Strategies with wide-ranging experience in practical politics, political science, statistics, and developing and managing sophisticated forecasting models for commercial clients.

As an Associate Director of Forecast Operations at a Wall Street consulting firm and an Associate Economist at The Conference Board she used existing data to predict product sales and forecast the U.S., U.K. and Australian economies. She has held public policy positions in an office of a former Governor of New York and at the Council of State Governments.

ES-3 is a Ph.D. candidate in American Politics at top research university and holds a Masters from Columbia University in the Quantiative Methods of the Social Sciences. She is also a graduate of the Massachusetts Institute of Technology, holding degrees in Political Science and Management Science, with a minor in Economics.

ES-11

ES-11 (a pseudonym to protect his independence as an academic researcher) is a statistician and project manager for Evolving Strategies with an interest in computational modeling techniques to measure and analyze human behaviors and international processes.

He is a Ph.D. candidate in the Department of Political Science at at a major U.S. research university and a graduate of the University of North Texas with a Bachelor of Fine Art degree in drawing and painting, a B.A. in political science, and a M.S. in political science.