“I give them experiments and they respond with speeches.”

Louis Pasteur

New Survey Research: Is Herman Cain Viable in the General Election?

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» Sabrina Schaeffer

Is Herman Cain Viable in the General Election?

October 11, 2011

ES has the first real evidence of how Herman Cain might perform head-to-head with President Obama in the general election.

Sabrina Schaeffer on FOX News

You can find much more, including conclusions drawn from detailed statistical analyses on the GOP Electability Experiment page.

Has Rick Perry Reached His Sell-by Date?

September 28, 2011

Rick Perry may not have hit the ball out of the park during the last debate, but he’s doing something right.

At our firm Evolving Strategies, we launched an online framing experiment in an effort to measure support for both Romney and Perry. Using a Facebook ad, we surveyed self-identified Republicans and conservatives, who are registered and plan to vote in their upcoming primary or caucus. Respondents were divided into three separate treatment groups and one control group. Using video clips from last week’s Fox News-sponsored GOP debate, each treatment was an instance in which Romney and Perry interacted on Social Security, Health Care, or Immigration. (The control group did not view a video and only completed the survey). . .

Read more here, and see the details on our research page.

Should Chris Christie run for president?

September 27, 2011

The push for Chris Christie to throw his hat into the race shows there is still a huge part of the Republican primary electorate that wants someone other than Mitt Romney as their candidate.

After three debates in September, voters are frustrated. Romney, who, in effect has been campaigning for four years, is polished; but he lacks an intuitive commitment to limited government. While there was a lot of hope for Gov. Perry when he entered the race in August, he’s failed to deliver at a level that is expected of him and a presidential nominee.

Which brings us back to Christie. . . read more.

Which Republican Candidate Stands Out?

August 30, 2011

President Obama’s Chance for Re-election

November 15, 2010

Corruption is Picking Winners and Losers

August 6, 2010

Moving Public Opinion One Swoosh at a Time

April 14, 2010