“The loveliest theories are being overthrown by these damned experiments; it's no fun being a chemist anymore.”
Justus von Liebig
An experiment shows the scales tilt toward Romney. Michael Warren March 12, 2012, Vol. 17, No. 25 Is Mitt Romney the best remaining Republican candidate to go up against Barack Obama in the fall? Or would Rick Santorum, the most likely alternative, fare better in a general election? An experimental study conducted by the firm Evolving [...]
By Clark S. Judge: managing director, White House Writers Group, Inc.; chairman, Pacific Research Institute If Christmas is here, can the Iowa caucuses be far behind? What are the candidate’s prospects, weeks before the voting begins? You have heard about ups and downs in the major polls. Following is data on Romney, Gingrich and Perry [...]
A new experimental ad test by Evolving Strategies connects the recent losses in polls by Gingrich, and the corresponding gains by just about every one of his competitors, to the successful onslaught of new attack ads targeting the former Speaker.
As the fluidity of the GOP primary continues, new data raise questions about Gingrich’s ability to hold the lead through the coming attacks.
As voters get a crash course in Newt Gingrich post-House record, his campaign is hemorrhaging support in Iowa ahead of the caucuses.
While voters seemed to be “priced in” to the vulnerabilities of some candidates, such as Governor Mitt Romney, they are more prone to shift their support away from others, especially Speaker Newt Gingrich, whose more recent political vulnerabilities are less known.
As negative attacks fill the airwaves, Mitt Romney and Newt Gingrich are facing very different battle effects.
Negative attacks on Newt Gingrich’s activities since his departure from elected office, known as his “new negatives” – for example, Gingrich’s Fannie Mae contract – are the most effective, while older issues have less impact on voters’ impressions. Additionally, one candidate seems to benefit overwhelmingly from Gingrich’s loss in support with attacks on these new negatives.
While Herman Cain is atop polls among Republicans, Perry and Romney more successfully challenge President Obama.
A new experiment in which voters viewed clips of Republican candidates and President Obama speaking on the economy shows that while President Obama outperforms a generic Republican candidate, the three current frontrunners each beat him in a direct match up.