“The loveliest theories are being overthrown by these damned experiments; it's no fun being a chemist anymore.”

Justus von Liebig

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Who Can Beat Obama?

The Weekly Standard, by Michael Warren
March 3, 2012 by Evolving Strategies
[Link to Original]

An experiment shows the scales tilt toward Romney. Michael Warren March 12, 2012, Vol. 17, No. 25 Is Mitt Romney the best remaining Republican candidate to go up against Barack Obama in the fall? Or would Rick Santorum, the most likely alternative, fare better in a general election? An experimental study conducted by the firm Evolving [...]

Can the Iowa Caucuses be Far Behind?

Hugh Hewitt, by Clark Judge
December 20, 2011 by Evolving Strategies
[Link to Original]

By Clark S. Judge: managing director, White House Writers Group, Inc.; chairman, Pacific Research Institute If Christmas is here, can the Iowa caucuses be far behind? What are the candidate’s prospects, weeks before the voting begins? You have heard about ups and downs in the major polls. Following is data on Romney, Gingrich and Perry [...]

Attack on Gingrich in Iowa working?

American Thinker, by Rick Moran
December 15, 2011 by Evolving Strategies
[Link to Original]

A new experimental ad test by Evolving Strategies connects the recent losses in polls by Gingrich, and the corresponding gains by just about every one of his competitors, to the successful onslaught of new attack ads targeting the former Speaker.

Will Ron Paul Be the Next GOP Frontrunner?

Pajamas Media, by Rich Baehr
December 15, 2011 by Evolving Strategies
[Link to Original]

As the fluidity of the GOP primary continues, new data raise questions about Gingrich’s ability to hold the lead through the coming attacks.

Confirmed: Gingrich’s numbers starting to slip

Hot Air, by Allahpundit
December 15, 2011 by Evolving Strategies
[Link to Original]

As voters get a crash course in Newt Gingrich post-House record, his campaign is hemorrhaging support in Iowa ahead of the caucuses.

Does Gingrich Have a Glass Jaw?

Real Clear Politics, by Sean Trende
December 15, 2011 by Evolving Strategies
[Link to Original]

While voters seemed to be “priced in” to the vulnerabilities of some candidates, such as Governor Mitt Romney, they are more prone to shift their support away from others, especially Speaker Newt Gingrich, whose more recent political vulnerabilities are less known.

Survey: Gingrich ‘Highly Vulnerable’ to Attacks, Romney’s Negatives ‘Priced In’

The Weekly Standard, by Michael Warren
December 14, 2011 by Evolving Strategies
[Link to Original]

As negative attacks fill the airwaves, Mitt Romney and Newt Gingrich are facing very different battle effects.

Poll: Gingrich ‘Decimated’ By Negative Ads

US News, by Paul Bedard
December 14, 2011 by Evolving Strategies
[Link to Original]

Negative attacks on Newt Gingrich’s activities since his departure from elected office, known as his “new negatives” – for example, Gingrich’s Fannie Mae contract – are the most effective, while older issues have less impact on voters’ impressions. Additionally, one candidate seems to benefit overwhelmingly from Gingrich’s loss in support with attacks on these new negatives.

New survey shows surprising strength for GOP in head to head matchup with Obama

American Thinker, by Richard Baehr
October 12, 2011 by Evolving Strategies
[Link to Original]

While Herman Cain is atop polls among Republicans, Perry and Romney more successfully challenge President Obama.

Poll: Herman Cain, Rick Perry, Mitt Romney All Beat Obama

US News, by Paul Bedard
October 12, 2011 by Evolving Strategies
[Link to Original]

A new experiment in which voters viewed clips of Republican candidates and President Obama speaking on the economy shows that while President Obama outperforms a generic Republican candidate, the three current frontrunners each beat him in a direct match up.