“The loveliest theories are being overthrown by these damned experiments; it's no fun being a chemist anymore.”
Justus von Liebig
Embracing immigration reform is far from the only thing the GOP can do to win over Hispanics Tom Donelson is chairman of Americas PAC and research associate at Americas Majority Foundation. Adam B. Schaeffer is director of research and co-founder of Evolving Strategies.. Florida Senator Marco Rubio’s embrace of a bipartisan immigration compromise, including a [...]
RNC Chairman Reince Priebus’s “Growth and Opportunity Project” is missing a key concept: Experimentation. Adam Schaeffer is co-founder and director of research of Evolving Strategies. The GOP’s “Growth and Opportunity Project,” which details a plan for revitalizing the Republican Party in the aftermath of the 2012 defeat, is necessarily broader than it is deep. There is, [...]
Democratic pollster Pat Caddell touched off a prairie fire of grassroots rage at last week’s Conservative Political Action Conference with a passionate speech claiming widespread corruption in the ranks of Republican consultants. Rush Limbaugh fanned the flames, arguing that establishment players are ideologically soft, and more interested in approval from the D.C. cocktail set and [...]
A great article about the digital and other problems on the Right has been making the rounds. In particular, the firm Red Edge properly receives the bulk of the print and color in the piece. Bret Jacobson and Ian Spencer are very intelligent, extremely hardworking and knowledgeable guys. But the piece misses what I think is [...]
When it comes to targeting and persuading voters, the Democrats have a bigger advantage over the GOP than either party has ever had in the modern campaign era. A few weeks ago, two Washington Post journalists who barely three months before Republicans lost control in Congress in 2006 released a book calling the party “the [...]
US President Barack Obama (R) and Republican challenger Mitt Romney shake hands following their first debate at the University of Denver in Denver, Colorado, October 3, 2012. (Image credit: AFP/Getty Images via @daylife) The Denver debate disaster may have shifted the race in Mitt Romney’s favor, but underneath the news coverage an ad war has raged unabated, and [...]
Romney’s strong fundraising and big spending suggest that he and allied groups might finally eliminate Obama’s advertising advantage. But as of the week ending October 14, that has not happened. As the graph below indicates, advertising spending on behalf of Obama continues to outpace spending on behalf of Romney. Obama and allies aired about 5,000 more television ads than [...]
A new study finds swing voters are persuaded by the president’s commercials — while his challenger’s spots fail to move the needle. Day in and day out, in battleground states across the country, voters are seeing ads like the one above. The messages they’re absorbing from this advertising onslaught have an enormous impact, relatively speaking. [...]
A new study finds swing voters are persuaded by the president’s commercials — while his challenger’s spots fail to move the needle. Day in and day out, in battleground states across the country, voters are seeing ads like the one above. The messages they’re absorbing from this advertising onslaught have an enormous impact, relatively speaking. [...]