Take Their Word For It…

“So voters finally seem to be moving, part of what’s being called an Obama convention bounce. But who exactly is doing the moving? I recently wrote about one of “PocketTrial” lab experiments . . .
Sasha Issenberg, Victory Lab

“I’ve mentioned Evolving Strategies before, a D.C. consultant group that does some really interesting online experiments . . .”
Sean Trende, Senior Elections Analyst, RealClearPolitics

“In this hard-to-predict GOP primary season, among the most interesting polls are coming out of a husband-wife team, Adam and Sabrina Schaeffer.”
Clark S. Judge, Managing Director, White House Writers Group

“[Evolving Strategies’ experimental results, at the peak of Gingrich's popularity,] prefigured what weeks later became reality, when a barrage of negative advertising from Romney and his super-PAC effectively sank Gingrich.
Michael Warren, Reporter, Weekly Standard

“Many companies approach research with shallow questions, so it’s not surprising they get shallow answers. Evolving Strategies’ probing research methodology digs deeper, resulting in valuable nuggets of information that traditional research often fails to produce. ES’s ability to synthesize huge amounts of data into understandable insights gives clients the confidence they need to move forward with actionable next steps, whether it’s the creation of powerful messages, compelling advertising or resonate public policy positions. If you need sophisticated research that leads to significant results, Evolving Strategies is the partner for you.”
Michael Wm. Schick, Partner, Adfero Group

“Evolving Strategies’ experimental design and analysis gave us solid evidence of which ads worked and which didn’t. Ad buys are too important and too expensive to be left to conjecture, and their message testing helped us make sure we deployed our resources in the most effective way possible.”
Richard Nadler, President, Americas Majority

Why We’re Different…

We’re bringing the behavioral revolution in social science research to public relations and politics. We focus on causation, not correlation:

“Theory-testing occupies a central place within social science, but what kinds of evidence count toward a meaningful test of a causal proposition? . . . We find that unless researchers have prior information about the biases associated with observational research, observational findings are accorded zero weight regardless of sample size, and researchers learn about causality exclusively through experimental results.”

Alan S. Gerber, Donald P. Green, and Edward H. Kaplan, “The illusion of learning from observational research”, in Ian Shapiro, Rogers Smith, and Tarek Massoud, Problems and Methods in the Study of Politics. (2004), pp. 251-73.