Take Their Word For It…
“Many companies approach research with shallow questions, so it’s not surprising they get shallow answers. Evolving Strategies’ probing research methodology digs deeper, resulting in valuable nuggets of information that traditional research often fails to produce. ES’s ability to synthesize huge amounts of data into understandable insights gives clients the confidence they need to move forward with actionable next steps, whether it’s the creation of powerful messages, compelling advertising or resonate public policy positions. If you need sophisticated research that leads to significant results, Evolving Strategies is the partner for you.”
Michael Wm. Schick, Partner, Adfero Group
“Evolving Strategies’ experimental design and analysis gave us solid evidence of which ads worked and which didn’t. Ad buys are too important and too expensive to be left to conjecture, and clinical message testing helped us make sure we deployed our resources in the most effective way possible.”
Richard Nadler, President, Americas Majority
“Adam Schaeffer has produced a first-rate analysis of the politics of school choice. He illuminates how different combinations of policies and frames affect the potential for movement success using a sophisticated survey experiment, a survey of school-choice elites, and a nuanced history of the structure and politics of the school-choice movement. Ultimately, Schaeffer is able to shed a great deal of light on where the school-choice movement has been, and what paths it might take in the future.”
Professor Paul Freedman, Woodrow Wilson Department of
Politics at the University of Virginia
Why We’re Different…
We’re bringing the behavioral revolution in social science research to public relations and politics. We focus on causation, not correlation:
“Theory-testing occupies a central place within social science, but what kinds of evidence count toward a meaningful test of a causal proposition? . . . We find that unless researchers have prior information about the biases associated with observational research, observational findings are accorded zero weight regardless of sample size, and researchers learn about causality exclusively through experimental results.”
Alan S. Gerber, Donald P. Green, and Edward H. Kaplan, “The illusion of learning from observational research”, in Ian Shapiro, Rogers Smith, and Tarek Massoud, Problems and Methods in the Study of Politics. (2004), pp. 251-73.