ES builds better data . . .
Evolving Strategies is leading a paradigm shift in political research and strategy. We use randomized-controlled experiments in the “lab” and in the “field” to discover what works and what doesn’t in political communications.
We deal with data, “Big” and small. But more important than the size of your dataset is the type of data it contains. Put simply, “data” is information about the world we live in, and it comes in two types: “observational” and “experimental.”
“Observational” data is static; it’s information about the things as they are, or were. For example, voters who are pro-life are also less supportive of gun control. That’s the world as it is. But it doesn’t tell us whether being pro-life causes people to be more pro-gun or whether a pro-life message will decrease support for gun control.
“Experimental” data is dynamic; it’s information about what causes things to change and how things could be. Experiments show us how specific messages or modes of contact—like telephone calls, mailers or TV ads—push or pull on voter opinion and behavior.
Experiments open our eyes to a counterfactual universe: what if every citizen watched this ad, knew that fact, or was visited at their door by a volunteer? Will it shift the vote or turn more people out to the polls? Will it work with some voters, but not others, or even cause a backlash?
We craft custom experiments to find true causal relationships. ES builds better data, not just bigger data.
A better way to test messages . . .
We use applied experiments to answer the right questions with certainty. And we focus on advanced opinion research conducted online, because that’s where we can produce the most insight and value for our customers. For ES, online research isn’t a belated add-on to please tech-conscious customers or reduce costs. It’s the future of high-end opinion research.
It is not enough just to do better what everyone has been doing for decades. Other firms use essentially the same approach from 50 years ago, only now with computers. The old way is not just inadequate, but dangerous.
That’s why we use online surveys, double-blind controlled experiments, and creative research designs to understand voter and consumer psychology.
Join our public opinion revolution.
Our PocketTrial is like your own small-scale clinical drug trial, but it’s your message we’re testing.
A PocketTrial quantifies the true impact of a message using a customized, double-blind, and fully controlled experimental design. You deserve more than a focus group dressed up with bells, whistles and dials or the same old surveys.
Our PocketTrial can deliver the opinion snapshot of a standard poll, the color & insight of a focus group, and the movement & certainty that’s missing from both.
Read more about running a PocketTrial.
From online into the field . . .
The experimental method can be applied live, in the field, on active voters and customers. But field experiments are often cumbersome, messy and expensive. On their own, field experiments are inefficient. An integrated testing protocol that begins online, with less expensive, more controlled and fine-grained PocketTrial makes field experiments more focused and efficient.
Evolving Strategies will help you create a testing protocol and deliver analysis that ensures your field experiment creates the most value possible.
Benchmark surveys online . . .
Evolving Strategies works with the best online sample service for a Tier I Sample. A Tier I Sample can be generalized to the general population with certainty and precision for each “point estimate.” It is the equivalent of a high-quality, traditional telephone survey using a probability sample of respondents and has a rigorously proven record of performance.
We all know that traditional telephone surveys face increasingly difficult problems. The massive shift from landlines to cell-phones, caller ID, and a general decline in willingness to participate means that traditional polling is more expensive and less accurate each year.
Traditional polling depends on theories of “probability” sampling that simply don’t hold up well in practice these days. For instance, a Pew Center study showed that the response rate for their surveys had plummeted from 36 percent in 1997 to just 9 percent in 2012. In other words, telephone surveys now have a very serious opt-in bias of their own.
Read more about our benchmark online polling and the Tier I Sample.
Optimizing your website or email campaign . . .
The most common application of the experimental method applied online is website and email campaign testing and optimization, usually called A/B testing. We can develop and execute website-based and email experiments and integrate the tests with detailed survey information to get more value from your results. Whether you need to convey specific information, prompt action, or convert customers or supporters, thoughtful experiments are the only route to continual improvement.
Our research provides much more value for about the same price as traditional methods. PocketTrial pricing depends on the type of sample, the respondents who are targeted, and the length of the survey. Call or email us for more information or an estimate (email@example.com | 703.373.7384).