Evolving Strategies LLC is a behavioral science firm in the Washington, D.C. area that serves both political organizations and businesses. The firm helps clients modify human behavior through randomized-controlled trials (RCTs) and machine learning.

ES uses RCTs to evaluate message effectiveness and identify optimum persuasion targets. Using machine learning, ES can then predict the persuasive impact of messages for every registered voter in a constituency, generating a list of the most persuadable voters for targeted outreach by clients.

Over the last twelve years and six federal election cycles, ES has executed over a hundred outside spending projects for presidential, gubernatorial, senatorial, and congressional races.

In addition, ES has conducted dozens of policy-focused projects to help shape public opinion and narratives on vital issues, commercial advertising projects, and litigation projects.

In 2024, ES conducted 14 message trials across 7 states, surveying over 46,000 verified voters and delivering more than 7.5 million persuasion targets to clients.